The Client.

An iconic destination for sporting, relaxing & creating memories.

The Village Green & Pavilion in Strath Valley is an architect-designed, award-winning Pavilion overlooking a beautifully maintained cricket ground. A socially responsible holiday rental destination ideal for groups, multi-family holidays. schools sporting clubs & fitness camps.

The property has a Pavilion hosting a Bar & Café, surrounded by various lodgings including a Bunkhouse, Glamper vans and a Homestead. The new owners were seeking to reposition The Village Green as an iconic destination for unwinding, relaxing & creating memories.

Our Objectives.

Reposition brand to reflect new vision

Seeking to reposition the brand as an iconic destination, the client sought a digital partner over the longer term to help bring their vision to life & digitize the business operations.

Scalable booking website to increase revenue

Mandated to develop a WordPress website integrated with a property management system to handle multiple sales channels. Enabling efficiencies for customer & management alike.

Ease booking experience for customers

An innovative booking process removing the need to invoice clients, the websites requirement was to handle all direct bookings and secure payment in a timely manner.

Integrate all booking channels

Ensuring direct integration with Airbnb, Booking.com, VRBO, Stayz and many more. Set up and installation of a multi-channel booking system with integrated calendar management to ensure no double bookings occur.

The Challenge.

Reposition Business & Improve digital sales processes for scalability.

The new owners recently purchased The Village Green and were faced with the challenge of acquiring all digital assets including website, socials and directories from the previous owners.

The business had many inefficient manual processes that involved handlings bookings, payment, guest communication & cleaners management.

The owners aspiration was to improve the existing operations during the acquisition & develop a new website which would enable time savings for customers & management alike.

The client required a partner to provide ongoing training and support for management to continuously improve the processes for the business. Ultimately to set up the business to scale and increase revenue.

The Result.

400%

Increase in Direct Reservations

50%

Less manual tasks

250%

Website revenue growth

The Solution.

A reduction in time spent on management, freed up time to focus on growth building activities.

Quazic worked collaboratively on a digital roadmap for the acquisition of assets & helped reposition the business to align with the owner's goals.

Each manual task required to handle guests was mapped out. Immediately we were able to digitize time-consuming tasks such as managing cleaners, payment processing, guest communication & reservations.

Whilst the front-end of the website required a complete redesign to reflect the new brand direction & ownership. The back-end of the site was integrated with a property management system to enable time savings and reduce the number of touchpoints required to take reservations. Ongoing training was provided to support the business growth and collaboratively discuss continuous improvement of processes and guest experience

“Since Quazic has come on board, they've implemented the 90-day goals we've set and produced interactive dashboards to visualize against the KPIs we've set. They've exceeded our expectations in the first 90 Days, and we're excited to continue refining and optimizing our online presence in partnership.“

— Tony Edwards, The Village Green

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